iGaming Affiliate Link Building Services

Our affiliate link building pricing is $3,500 for 10 placements on DR 30+ gambling publishers ($350 a link) and $5,000 for 10 placements on DR 50+ publishers ($500 a link). Both include the target-page map, the publisher list to approve, reclamation of unlinked mentions, and a 12-month replacement guarantee. Multi-market portfolios, linkable assets and white-label work are quoted as a custom plan. Gambling placements cost more than mainstream links because the pool of publishers that accept the vertical is small, so the ones that do can charge for it.

Ask on the call and we will tell you, before you send anything over, whether we are already building for a site that competes with yours in your market and vertical. If we are, you will hear it from us rather than find out later. Where that overlap exists we will say what we can and cannot take on.

That is what the target-page map decides, and it is the first thing you receive. As a rule, individual casino and sportsbook reviews plus guide content take the external links, tools and original data take priority when they exist, and best-of comparison pages are built selectively with niche edits and fed internally from everything else. Pointing every link at your top money page is the most common way affiliate budgets get wasted.

Some, not many, and that is deliberate. Most gambling publishers monetise the same way you do, so a link to your comparison table sends their revenue to a competitor. The placements that do work on those pages come from publishers outside your monetisation model and from niche edits on aged content. We will tell you the realistic number for your market before you order rather than after.

Yes. Guest posts, niche edit insertions and any linkable assets are written in-house by writers who cover gambling, then edited to the publisher’s brief before submission. You approve anchors and target URLs before anything is pitched.

Yes. Every placement is a standard followed link inside the body of the content. If a publisher insists on a nofollow or sponsored attribute, the placement does not go ahead and does not count against your order.

That is what the guarantee covers. We re-check every placement at 14 days, 90 days and quarterly after that. Anything removed, deindexed, stripped of its link or moved out of the main feed inside twelve months is replaced at no cost with an equivalent or better placement.

There is no absolute number, and anyone who gives you one is guessing. The useful figure is the gap: how many relevant referring domains the affiliates currently outranking you have that you do not, and how many of those are reachable. We run that gap before you order, and the answer is often smaller than expected once you strip out domains nobody could realistically acquire.

Yes, and the approach changes. A new site gets links to guides and tools first, because nobody links to a comparison table on a domain with no history. Expect a longer runway and a heavier weighting toward content that earns links on its own rather than placements bought at volume.

The publisher list does, almost entirely. Sports betting placements come from odds portals, tipster sites, fan media and sports desks, and the calendar matters: pitching around a season opener or a major tournament lands, pitching in the off-season does not. If your site covers both casino and sportsbook, we run two prospect lists rather than one.

We build links in ten markets: the United Kingdom, the United States, Ontario, Germany, the Netherlands, Sweden and the wider Nordics, Spain, Italy, Brazil and India. Publisher inventory is not equal across them, so we tell you what is realistically available in yours before you agree a monthly volume.

Yes. Target-page maps, prospect sheets and placement ledgers are delivered unbranded so you can pass them to your client under your own name. Pricing depends on total volume across your book rather than per client. See white label link building for agencies.

Links are live inside 10 to 14 days of your order. Ranking movement comes later, once Google has crawled and re-evaluated the target pages, and competitive affiliate terms usually need several months of sustained acquisition. Timelines vary by market, page strength and competition, and no agency can promise a date. Judge progress on non-brand clicks and position movement on the pages in the map, not on link counts.

Defensible is the better word. Every placement is an editorial link on a site with real editors, real traffic and its own organic rankings. We do not use private blog networks, expired domains, hacked placements or automated outreach. No agency can call a link risk-free, so we document every placement with its URL, anchor and date, which means you can audit or remove any of it later.