You approve before we pitch
Target pages, anchors and the publisher shortlist are all signed off by you first. No surprises in the report.
About us
We only build links in one industry.
Generalist agencies learn gambling SEO on your budget. We have never built a link for a dentist, a SaaS tool or a florist — every publisher relationship, anchor playbook and content template we own exists for casinos, sportsbooks and affiliates.
Founder
The person behind the agency
iGaming Link Builders is run by Ryan Ahmed Iyan, who has spent a decade in gambling SEO rather than arriving from a generalist agency last year. The specialisation on this page is his, not a positioning exercise.
He handles the publisher relationships, the anchor decisions and the compliance checks himself. That is why the person on your monthly call is the same person running your outreach, and it is also why the agency only takes on what it can actually run properly.
Ryan writes the strategy guides and publishes the case studies on this site, using the client’s real numbers.
Ryan Ahmed Iyan
Founder, iGaming Link Builders
Why we went all in on iGaming
Gambling SERPs punish generalists. The publisher pool is a fraction of the size, prices are several times higher, every market has its own advertising rules, and the spam patterns that get sites penalised are specific to this niche.
An agency splitting attention across twelve industries cannot hold that context. So we stopped trying.
What that buys you is unglamorous but valuable: we already know which gambling publishers answer email, which ones quietly sell links to anyone, and which anchor patterns look normal in your market.
- Publisher relationships built over years, not scraped last week
- Anchor ratios set per market rather than from a generic template
- Compliance checks for UKGC, MGA, Ontario and other markets before a link goes live
- No PBNs, expired domains, hacked placements or automated outreach
- Reporting that shows the misses as well as the wins
How we work
People, not platforms
The person on your monthly call is the person running your outreach. There is no account manager reading someone else’s notes.
Contracts you can leave
Monthly campaigns with no long lock-in. If the numbers do not move, you should be able to walk.
How we report
Every campaign runs on the same four numbers, so you can tell whether the spend is working without taking our word for it.
Non-brand clicks
The only traffic number that reflects SEO rather than marketing spend elsewhere.
Keyword movement
Position change on the target pages we agreed, not a cherry-picked sample.
Live link rate
What percentage of placements are still live at three, six and twelve months.
Cost per live link
Including our fee, so you can compare us against doing it in-house.
Who we work with
Four kinds of client, all with the same problem: their commercial pages sit behind competitors with stronger profiles.
Casino operators
Licensed operators competing for market, game and bonus terms.
Sportsbooks
Betting brands fighting seasonal and market-specific SERPs.
Affiliates
Slot review, comparison and bonus sites that live or die on organic.
iGaming suppliers
Software and platform brands selling into operators.
Talk to the person who would run your campaign.
No pitch deck, no account manager. Thirty minutes with the person doing the work.