What it does well
Earns editorial links from publishers with no advertising relationship, builds brand entity signals, and produces coverage that keeps attracting links for years.
iGaming digital PR
Earn gambling links that nobody will sell you.
Data studies and linkable assets built around your brand, pitched to gambling trade press and mainstream journalists who cover betting. The links your competitors cannot buy their way to.
At a glance
- OutputData study or asset
- TargetsTrade & mainstream press
- Best forBrand entity signals
- CadenceOne asset per quarter
- CoverageNever guaranteed
What we actually build
A campaign is only as good as the story underneath it. We start with the data, not the pitch list.
Original surveys, analysis of public datasets, product data you already hold but have never published, or seasonal indexes tied to sport and events.
- Story angle validated against what journalists in the niche already cover
- Original data — survey, public dataset or your own anonymised figures
- Asset built as a page on your site, so links point at you
- Press pack with charts, quotes and a clean methodology note
- Targeted pitching to named journalists, not a distribution blast
- Coverage and link tracking, reported honestly including the misses
Be clear about the trade-off
Digital PR is the highest-ceiling and least predictable service we offer.
Where it disappoints
Coverage is never guaranteed, links arrive in waves rather than monthly, and gambling brands face outlets that will not cover them at all. If you need predictable monthly volume, lead with niche edits and add PR alongside.
Digital PR questions
Will mainstream press cover a gambling brand?
Some will, some have blanket policies against it, and the answer differs by market and by outlet. Consumer finance, sport and technology desks are more open to data stories than news desks. We tell you which outlets are realistic before the campaign starts rather than after.
How many links should we expect?
Anyone quoting a guaranteed number for digital PR is guessing or selling syndication. We set an expected range from the angle and the target list, and report what actually landed — including campaigns that underperform.
Have data nobody has published?
Tell us what sits in your product database. Some of the best gambling PR campaigns start as a report someone was already running internally.