iGaming Link Building Services

Our pricing is $3,500 for 10 placements on DR 30+ gambling publishers ($350 a link) and $5,000 for 10 placements on DR 50+ gambling publishers ($500 a link). Both include the content, the publisher list to approve before outreach, and a 12-month replacement guarantee. Multi-market campaigns, digital PR and white-label work are quoted as a custom plan. Gambling links cost more than general SEO links for one reason: few publishers accept the content, so the ones that do can charge for it.

The supply, the price and the scrutiny. Most publishers refuse gambling content outright, so the addressable list is a fraction of what it is in SaaS or ecommerce, and prices run several times higher. On top of that, gambling is one of the verticals Google looks at hardest, so the patterns a general agency gets away with elsewhere — sitewide links, DR-first placement, thin guest posts on unrelated hosts — are exactly the ones that cost you here. The work is the same shape. The publisher network and the tolerance for shortcuts are not.

All three, and the strategies diverge more than most agencies admit. Operators need brand-anchored coverage and links that support conversion pages. Affiliates compete on review and comparison intent, need topical authority across many operator names, and can pitch publishers that won’t take an operator link directly. B2B suppliers sell to a few thousand people and live in trade press rather than player-facing media. Same 9-point vetting standard, three different prospect universes.

Expect your links live inside 10 to 14 days of approving the publisher list, and the first meaningful ranking movement between months three and six. Links need to be crawled, and the target page needs enough existing relevance to move at all. Gambling is a competitive, heavily scrutinised vertical where gains compound slowly. Anyone promising results in weeks is either selling links already sitting on a marketplace or describing a keyword nobody searches.

Safe is the wrong frame — defensible is the right one. Every placement clears a 9-point publisher standard covering topical fit, real traffic and demonstrable editorial oversight, sits inside the article body, and carries an anchor that reads as earned. We never use PBNs, sitewide placements or expired-domain rebuilds, and the anchor mix is capped so the profile doesn’t read as bought. If a placement dies or falls out of the index inside twelve months, we replace it at no cost.

There is no universal number, and the honest answer is a method rather than a figure. Take the three sites currently in the top five for your target keyword in your target country, pull their referring-domain counts, strip out the domains with no gambling or adjacent relevance, and treat the remaining gap as your working target. In competitive markets like UK slots that gap often runs to several hundred relevant referring domains. In a newly regulated market it can be under fifty.

Neither on its own, and the format matters far less than the host. A niche edit on a gambling publication with real readers outperforms a guest post on a DR 70 site that has never covered gambling, because the second one is the pattern the site reputation abuse policy describes. In practice, niche edits are faster and inherit the page’s existing ranking history, while guest posts give you control over the copy and the anchor. Most orders mix both, weighted to the pages you want to move.

Yes, all of it, 800 to 1,200 words per placement. Writers who understand wagering requirements, RTP, odds formats and licence conditions, because publishers in this vertical reject generic gambling content faster than they reject the pitch. Content length is where a lot of vendors quietly cut cost — a 500-word filler post is cheaper to place and easier for a publisher to bury.

Yes. Within two working days of your order you see the prospect list with metrics and 9-point scores, and you can strike any domain from it before a single pitch goes out. A vendor who won’t show you where your links will come from until they are live is protecting inventory quality, not trade secrets.

We re-check every placement at 14 days, again at 90 days, then quarterly. Any link that goes dead or falls out of the index within 12 months of placement is replaced at no additional cost, and the replacement is logged against the original so your ledger reconciles. That guarantee is only affordable because of the vetting — sites that clear the 9 checks rarely disappear.

The UK, Germany, Austria and Switzerland, the Nordics, Canada including Ontario, LatAm and parts of Asia, plus grey and newly regulated markets on request. Content is written in the publisher’s language by writers who work in it. For each market we filter prospects by audience geography and publisher quality, and where you hold a licence, by whether the publisher fits its conditions. If we can’t serve a market well, we say so rather than filling a quota.

Yes. A licence is not a condition of working with us. What changes is the filter set, not the standard: audience geography, real traffic, topical fit and editorial oversight still decide every placement. In grey markets the publisher pool is often wider because publishers face fewer restrictions, which usually means more supply at a better rate rather than a lower bar.

Indirectly, and nobody should tell you otherwise with confidence. AI answer engines draw heavily on pages that already rank and on sources they can attribute, so links that improve organic visibility tend to improve the odds of being retrieved. What appears to matter more is being named in places these systems already trust: original data, expert commentary and coverage in publications with real editorial reputations. That is why our model leans on digital PR and named-source placement rather than volume. We don’t promise AI citations, and neither should anyone else.

Yes. Prospect sheets, anchor plans and placement ledgers ship unbranded in your template, and we never contact your client. Reseller pricing is set on your total placements across your whole book rather than per client, so the margin is yours rather than a markup on a retail rate. The full arrangement is set out on our white label page.

Yes. Case studies are published with client permission as each campaign clears its reporting window, and we can walk you through a live placement ledger on a call. Named client results in this vertical often sit under NDA, which is why we would rather show you the publisher list and the ledger than a percentage you cannot verify.

Payment is upfront when you order. Within two working days you get the publisher list to approve, and nothing is pitched until you have signed it off. If we cannot fill a placement with a site that passes the 9 checks, that placement is refunded in full.