Ryan Ahmed Iyan - iGaming Link Builders

Ryan Ahmed Iyan is the founder of iGaming Link Builders, a link building agency that works in one industry only: gambling. Casino operators, sportsbooks, affiliates and iGaming suppliers.

He started the agency after years of watching generic SEO shops apply generic link building to gambling sites and get one of two results: publishers ignoring the pitch, or the client picking up a footprint that costs them more than the links were ever worth. iGaming is not a normal niche. The publishers are harder to reach, the compliance rules change by market, and Google applies a different level of scrutiny to the whole vertical.

What he works on

Publisher relationships in gambling media. Real editor contacts at casino, sports betting and affiliate publications, built over years rather than scraped last month.
Guest posting and niche edits. Placement strategy for casino and sportsbook sites, including when each format is worth its cost and when it is not.
Compliance-aware outreach. Campaigns run against the rules of the market the client actually operates in, including UKGC, MGA and Ontario.
Digital PR for iGaming brands. Earning coverage and mentions rather than buying placements.
AI visibility. How gambling brands get surfaced and cited inside AI assistants, not just in the ten blue links.
High-risk niche SEO more broadly. The same problems appear in adult and crypto, and the same discipline solves them.

How he works

No PBNs, no expired domains, no hacked placements, no automated outreach. Monthly contracts rather than long lock-ins, and the person on the monthly call is the person running the outreach. Every case study published on this site uses the client’s real numbers.

Published work

Ryan writes the strategy guides and case studies on this site. A few to start with:

Everything he has published here is on his author archive.

Connect with Ryan

For work enquiries, use the contact page or email hello@igaminglinkbuilders.com.